Top social media reporting tools 1. Dash This
DashThis is not a social media analytics solution per se. It is a dashboarding solution. However, it perfect for agencies, marketing teams, and small businesses across a variety of industries who have small budgets and are looking for a white labeled option. DashThis does a really good job of producing visually appealing reports that are easy to follow.
2. Oktopost
We can’t not include ourselves. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit.
Oktopost specializes in B2B social with an emphasis on employee brand advocacy, social lead generation, and large datasets. Integrating with all social platforms is quick and easy while also highly customizable. With Oktopost, you can provide visibility into how social media is directly and indirectly impacting your sales pipeline (the Oktopost ROI calculator is a great example of this). Oktopost’s brand advocacy feature allows employees to amplify the reach of company social media, adding an extra level of value for customers. You can inquire about customized pricing.
3. Whatagraph
Similarly to DashThis, Whatagraph doesn’t specialize in social media analytics but it is an offering. Whatagraph is a robust reporting tool for larger agencies and businesses. It gives users the ability to bring in data from various sources and presents it in a way that clearly explains the successes and value of social media efforts.
4. Keyhole.co
Keyhole offers large agencies and B2C enterprises everything they need to successfully report on social media. Keyhole is particularly for companies that use influencer marketing as a part of their strategy. And, it has one of the best hashtag tracking tools out there, making it excellent for social listening.
5. Klips (by Kilpfolio)
Considered one of the best custom report builder and designer tools, Klips offers a reporting suite and a full range of data sources. Useful for companies ranging from startups to Fortune 500, Klips lets you create highly customized reports for clients. Klips is great for agencies or teams that have the time and resources to build custom dashboards.
6. Napoleon Cat
Great for ecommerce, small businesses, and agencies, Napoleon Cat provides a high-quality tool for social media reporting, planning, and moderating. What’s nice about Napoleon Cat is you can use it to track the performance of individual community moderators to gain a deep understanding of who’s adding the most value to your social media efforts.
7. Kontentino
Kontentino is great for smaller businesses and teams that are looking to streamline their social media workflow. Kontentino allows for highly focused reporting that takes things one step further by letting you assign a KPI to measure specific goals against your social budget, giving you a clear view of whether you’re meeting your goals.
