1. Stay up-to-date with social media trends
According to the Australian Yellow Pages: “20.5 million Australians are on social media. That’s almost 80% of the country who regularly use social media platforms such as Facebook, Instagram, Tiktok, or LinkedIn. What’s more, 58% of Aussies check social media as soon as they wake up.”
In other words, investing in social media is no longer optional for a small business – it has become almost mandatory these days.
Social media is constantly changing, with new platforms and features being introduced regularly. As a social media marketer, it is important to stay up-to-date with the latest trends to ensure that your marketing strategies remain relevant and effective.
You can read blogs, follow social media influencers, and join social media marketing groups to keep yourself updated.
2. Develop strong communication skills
Effective communication is an essential skill for any social media marketer. You need to be able to communicate clearly, concisely, and persuasively to engage your target audience.
Communication skills are essential in social media marketing, as you will be creating content for various platforms, including blogs, social media posts, and ad copies. Take a social media course, listen to podcasts, and practise your communication and writing skills to improve your craft.
3. Develop a diverse skill set
Social media marketing involves a wide range of skills, from content creation to analytics.
To succeed in this field, you will need to develop a diverse skill set that includes (but not limited to):
- graphic design
- video editing
- copywriting
- data analysis
- and project management.
To practise, you can choose to attend workshops and gain experience to develop these skills to stay competitive in the industry.
4. Embrace experimentation and innovation
According to the Global Statistics: “Social media is ever-evolving, with new networks and apps popping up every year. For now, the most popular social media platforms are facebook, Instagram, and Tik Tok.”
Social media is a constantly evolving landscape, and what works today may not work tomorrow.
As a social media marketer, you need to experiment and try new approaches to stay ahead of the competition. Embrace innovation, and don’t be afraid to take risks to achieve your marketing goals.
5. Network and collaborate
Networking and collaborating with other social media marketers and industry professionals can help you stay informed about the latest trends. Through this, you can gain valuable insights into the industry.
Attend industry events, join social media marketing groups, and connect with other professionals in your field to build a strong network that can help you succeed. You may begin networking on Facebook and LinkedIn.
